Strategic Management and Business Policy: Globalization, Innovation and Sustainability | Fifteenth Edition | By Pearson

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Concepts in Strategic Management and Business Policy, 15e, has continued to develop around three key themes—globalization, innovation and sustainability— which was introduced in the previous edition. In the current order of things around the world, these three strategic issues comprise the cornerstone all organizations must build upon to push their businesses forward.
In addition to this, the authors have taken a class-tested approach to strategy with New focus on environmental sustainability. This book contains a Strategic Management Model that runs through the first 12 chapters and is made operational through the Strategic Audit, a complete case analysis methodology. The Strategic Audit provides a professional framework for case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implementation programs.
A New Chapter (9) on Global Strategy to address the key issues of entry, international coordination, stages of international development, international employment and measurement of performance.
New and Updated vignettes on sustainability (which is widely defined as business sustainability), globalization (which we view as an expectation of business) and innovation (which is the single most important element in achieving competitive advantage) appear in every chapter of the text.
Every example, chapter opening and story along with chapter-end discussion questions have been Updated.
This includes chapter opening vignettes examining companies such as: Tesla, Pizza Hut, Bombardier, Wal*Mart, Caterpillar and United Airlines among many others.
Some Indian cases and examples on companies like Amazon India, Satyam, Tata Group (including TCS and Tata Nano), Kingfisher, ITC, Amara Raja Group, Vodafone, Kingfisher and Asian Paints have been added to bring the discussion a bit closer to home.
Part ONE Introduction to Strategic Management and Business Policy
Chapter 1 Basic Concepts of Strategic Management
Chapter 2 Corporate Governance
Chapter 3 Social Responsibility and Ethics in Strategic Management
Part TWO Scanning the Environment
Chapter 4 Environmental Scanning and Industry Analysis
Chapter 5 Organizational Analysis and Competitive Advantage
Part THREE Strategy Formulation
Chapter 6 Strategy Formulation: Business Strategy
Chapter 7 Strategy Formulation: Corporate Strategy
Chapter 8 Strategy Formulation: Functional Strategy and Strategic Choice
Part FOUR Strategy Implementation and Control
Chapter 9 Strategy Implementation: Global Strategy
Chapter 10 Strategy Implementation: Organizing and Structure
Chapter 11 Strategy Implementation: Staffing and Directing
Chapter 12 Evaluation and Control
Part FIVE Introduction to Case Analysis
Chapter 13 Suggestions for Case Analysis.

Publisher‏:‎Pearson Education; Fifteenth edition (30 July 2018)
Paperback‏:‎440 pages
Item Weight‏:‎608 g
Dimensions‏:‎20.3 x 25.4 x 4.7 cm
Country of Origin‏:‎India


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